We’ve heard about a number of prodigiously insulting marketing decisions at the intersection of merchandising, pop culture and genre fiction, such as the disappearance of Black Widow from lines of Avengers merchandise and Rey from Star Wars: The Force Awakens merchandise. It’s been made clear that boys are the target market for toys. But do you ever wonder if it’s not also a deliberate ploy to manipulate supply and demand for price gouging?
We just learned that to mark the 50th anniversary of the original Star Trek series, CBS has licensed toy company Mattel to produce a line of Barbie-style dolls based on Lieutenant Uhura, Captain Kirk, and Commander Spock. I immediately checked on Amazon, because I want Lt. Uhura on my desk! But I discovered that she’s unavailable, even though the other two can be purchased just fine for $34.99 each.
But Amazon went on to offer me other lopsided-deals on memorabilia Barbie-like dolls. How about Batman, Superman, and Wonder Woman figures based on the recent movie Batman v Superman: Dawn of Justice? Hey, good news: all three are available. And priced at…
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