We’ve heard about a number of prodigiously insulting marketing decisions at the intersection of merchandising, pop culture and genre fiction, such as the disappearance of Black Widow from lines of Avengers merchandise and Rey from Star Wars: The Force Awakens merchandise. It’s been made clear that boys are the target market for toys. But do you ever wonder if it’s not also a deliberate ploy to manipulate supply and demand for price gouging?
We just learned that to mark the 50th anniversary of the original Star Trek series, CBS has licensed toy company Mattel to produce a line of Barbie-style dolls based on Lieutenant Uhura, Captain Kirk, and Commander Spock. I immediately checked on Amazon, because I want Lt. Uhura on my desk! But I discovered that she’s unavailable, even though the other two can be purchased just fine for $34.99 each.
But Amazon went on to offer me other lopsided-deals on memorabilia Barbie-like dolls. How about Batman, Superman, and Wonder Woman figures based on the recent movie Batman v Superman: Dawn of Justice? Hey, good news: all three are available. And priced at…
Wait, what? Continue reading “Women as Action Heroes: Supply and Demand”
Last night we watched the classic Star Trek: Deep Space 9 episode “Far Beyond the Stars” (Season 6, Episode 13, originally aired February 11, 1998.) I had never seen it before; I had entirely missed the last two seasons of DS9 and was spotty on seasons 2-5 until our current re-watch.
The episode has aged very well; nearly two decades later, it is very, very current. The premise (not a spoiler) is that Captain Benjamin Sisko has a full sensory vision of himself as an under-appreciated science fiction magazine writer in 1950s America. The cast regulars play alternate characters in this vision, all without alien prosthetic make-up.
The episode is a success that can be appreciated on multiple levels: the illustration of hope and despair, of prejudice overt and insidious, of how far we’ve come and how much further we have to go; the geeky enjoyment of the portrayals of characters based on real science fiction writers; the actors playing alternate parts with interesting symbolism in harmony or contrast with their regular parts; the musings about the relationship between ideas and change.
The story ties in painfully well with such current topics as the need to even state that Black Lives Matter, and various Sad/Rabid Puppies droppings. For my money, actor Avery Brooks, who also directs the episode, chewed the scenery too much in the climax scene; however, it remains a very strong piece.
You don’t need to be familiar with the metaplot of the show to appreciate this episode on its own; see it on Hulu, Netflix, or Amazon. Read more about the episode here and here (spoiler alert.)